Our team of experts spend more than 500 hours per week researching products, analysing reviews and customer feedback, buying and testing products for ourselves, and conducting extensive market research into fashionable, sustainable and affordable recommendations for our readers.

We don’t use an algorithm or software to choose the products – they’re all organically handpicked by our fashion, beauty and tech buying experts, with our customers in mind!


Louis Vuitton coussin dupes
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The psychology behind designer ‘dupes’ is that e-commerce is a huge market with consumers always looking for the best products to buy. It’s no surprise that everyone wants to look good.

We are particularly intrigued by the beauty, tech, lifestyle and luxury fashion market, and are highly knowledgeable about luxury trends in the market, however, luxury today comes at a huge cost. The term ‘dupe’ is coined by the retail market to mean: “an affordable alternative to a product”.

We have created a community where fashion, beauty, makeup & tech lovers can come to one place – thebestdupes.com to find dupes of their favourite products, at an affordable price. Whether it’s the latest Prada boots (priced at £1,500), the iconic Chanel classic flap bag (priced at £6,000), the Dyson hoover (priced at £600), thebestdupes.com is the place our readers come to find a product similar or inspired by the original designer, but for a more affordable price. Thus, our consumers can feel like they are not missing out because we find product dupes that cater to all their needs.


We never recommend something we wouldn’t buy ourselves.


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Media Ownership

All cover images and thumbnails are created by our team of creatives at thebestdupes.com, unless stated otherwise. Any other picture we may use in our articles are credited accordingly, and used for sale purposes to promote the brands on our site.

This image belongs to thebestdupes.com